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Solutions

 

Full Funnel Mobile Wallet Marketing Services

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Mobile Wallet Card Creation

We create Apple Wallet and Android Pay content so that you can stay focused on creating award winning mobile programs. Content can be coupons, offers, gift cards, loyalty cards, and membership IDs but they can also reward a VIP, announce a new product, or be used to share a seasonal recipe.

 
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Mobile Wallet Card Distribution Options

Our mobile wallet cards are built for and ready to be deployed through any marketing channel. Your customer can “Pop” content from social media channels, video, display ads, even QR and other codes as a way of bridging the physical and digital worlds.

The Popwallet button can be added to your site, app or email for pops across multiple devices.

 

Targeting Toolbox

We offer multiple targeting strategies to get your message in front of your next customer.

AUDIENCE TARGETING Reach audiences based on demographic, behavioral, or interest level characteristics. Discover new audiences with powerful algorithms built and proven to deliver a brand’s KPIs.

AUDIENCE TARGETING

Reach audiences based on demographic, behavioral, or interest level characteristics. Discover new audiences with powerful algorithms built and proven to deliver a brand’s KPIs.

LOCATION TARGETING Deliver a relevant message to people based on where they are or where they’ve been. Reach customers who have visited particular store-front locations or demonstrated other geo-behavioral characteristics.

LOCATION TARGETING

Deliver a relevant message to people based on where they are or where they’ve been. Reach customers who have visited particular store-front locations or demonstrated other geo-behavioral characteristics.

EVENT TARGETING Deliver dynamic weather or event triggered ads with conditional messages to ensure extreme relevancy. Even sync with TV shows to boost your own brand message or conquest that of a competing brand.

EVENT TARGETING

Deliver dynamic weather or event triggered ads with conditional messages to ensure extreme relevancy. Even sync with TV shows to boost your own brand message or conquest that of a competing brand.

 

Wallet Graph™

Our proprietary Wallet Graph™ correlates data across mobile wallets, enabling both audience and contextual targeting based on mobile wallet consumer behavior.

 

3 Types of Lock Screen Notifications

Drive customers down the conversion funnel with notifications and other messages. Similar to mobile apps, the remarketing opportunities once a customer has saved your mobile wallet card are near endless.

There are 3 ways to trigger a notification:

  1. Location – either by GPS or beacon, send your customer a notification when they are in a relevant geographic area.

  2. Time – remind your customer that the offer is about to expire or a new product comes out tomorrow.

  3. Active Update – business rule based updates of content and messages, for example sending a certain message to a certain audience segment based on certain behaviors.

However you choose to message, mobile wallets are an amazing “here and now” marketing channel.

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Conversion and Attribution

We offer multiple methods to capture and process conversion data. If a POS API integration is not possible today, we have other conversion tracking options available, including those for manufacturer coupon redemptions.

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Use our reporting dashboard to surface performance metrics including views, saves, and conversions showing attribution for every dollar invested.

 

Partners

We work with the best of breed partners for distribution, targeting, measurement, and attribution to ensure all campaigns reach the right audience.

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