Self service tools that enable mobile wallet card creation, distribution, updates and notifications, conversion tracking, and attribution. APIs extend these capabilities to other platforms.
Mobile Wallet Card Creation
Popwallet makes it easy to create compelling mobile wallet cards for both Apple Wallet and Google Pay. Supported card types include coupons, offers, tickets, gift cards, loyalty cards, and membership ID, but they can also reward a VIP, announce a new product, or be used to share a seasonal recipe.
When a brand needs to go beyond an ephemeral brand message, but not quite as far as an app download, mobile wallet cards make sense.
Mobile Wallet Card Distribution
Mobile wallet cards are built for and ready to be deployed through any marketing channel. Your customer can “Pop” content from social media channels, video, display ads, even QR and other codes as a way of bridging the physical and digital worlds.
Just about anywhere you can place a click-thru URL, you can share mobile wallet cards.
Dynamic Card Updates
Mobile wallet cards can be updated anytime to reflect a new 1:1 message. Whether the message needs to be “here and now” or reignite a specific consumer segment with an offer, Popwallet makes it simple to update cards at scale.
Engage with Notifications
Drive customers down the conversion funnel with notifications and other messages. Similar to mobile apps, the remarketing opportunities once a customer has saved your mobile wallet card are near endless.
There are three ways to trigger a notification:
Location – either by GPS or beacon, send your customer a notification when they are in a relevant geographic area.
Time – remind your customer that the offer is about to expire or a new product comes out tomorrow.
Active Update – business rule based updates of content and messages, for example sending a certain message to a certain audience segment based on certain behaviors.
However you choose to message, mobile wallets are a powerful “here and now” marketing channel.
Conversion and Attribution
We offer multiple methods to capture and process conversion data, from manufacturer coupon and store offer redemption, to event attendance, to gift card and loyalty card usage.
Use our reporting dashboard to surface performance metrics including views, saves, and conversions showing attribution for every dollar invested.
Analytics and Reporting
Track mobile wallet cards that have been viewed, saved, updated, removed, and conversion tracked in addition to standard mobile engagement metrics. As your mobile wallet card audience grows, employ custom segmentation to help improve ROI.
All data is surfaced through a simple dashboard and additional custom reporting.
The Popwallet API can be used to integrate mobile wallet card creation, update and notification management, analytics, and reporting into your existing platform and workflows. API integrations include those with the leading event management and marketing platforms, enabling marketers to orchestrate mobile wallet activities alongside other consumer touch points like email, SMS, and eCommerce.
Our API can also be easily integrated into any NFC payment terminal or POS system. For Enterprise clients using mobile wallets at check-out this is the surest way to redeem an offer.