Popwallet in the R/GA MarTech Venture Studio

POST WRITTEN BY ANNIE BrodskY

On June 5th, the Seed Accelerator Rankings Project announced their top ranked accelerator programs for 2017. The R/GA Accelerator program was ranked Gold. However, after one month of participation in this program we have found this ranking to be incorrect. Here’s why:

This summer, Popwallet is one of eight start-ups that joined the R/GA Marketing Tech Ventures studio with IPG and Snap, Inc. As a member of this cohort, we represent diverse emerging marketing technology residing in the striking R/GA headquarters located in Hudson Yards. The program aims to explore the next wave of marketing technology by working with startups focusing in personalization and bot analytics, to short-form video at scale, machine learning, data, and commerce.

Throughout our first month in the program, R/GA has diligently provided us with critical business development introductions and offered opportunities to engage with crucial industry leaders. From office hour style one-on-ones with R/GA executives and thought leadership talks from prominent speakers from companies like the NFL and CBS, R/GA has taken every chance to keep us engaged with R/GA and IPG’s prestigious clients and wide-reaching network.

Our partnership with R/GA has blossomed through various forms of engagement.  We went on an Agency Roadshow tour where we met and pitched to several companies under the IPG umbrella. Through meetings with leadership from Weber Shandwick and IPG Corp we identified key clients which we have been hard at work with. We also participated in R/GA Ventures Portfolio Day which aimed to build awareness and provide business development opportunities for current and past program participants. The expansive R/GA Ventures alumni network has companies across various technologies, geographies, and market segments, and the evening offered a key opportunity to meet past program participants. The event featured a night of informative content, followed by curated meetings with IPG and R/GA’s client networks and other key industry leaders and investors, closing with a cocktail reception.  We made crucial introductions with a variety of clients and program alum, making the night a memorable success.

Our progress with Snap, Inc. has been equally successful and their team has been a delight to work with. Meetings with the Snap strategy leads have proved exceedingly fruitful and time spent with the creative and tech-minded folks out in Venice Beach have given us significant insight as to how we can greater fuel the Popwallet-Snapchat relationship.

Beyond our integrations with Snap, Inc. and our access to R/GA and IPG’s prestigious network, the program has allowed us to establish a resourceful community in the R/GA Ventures Studio. Being surrounded by seven other prestigious marketing tech startups has allowed for an engaging environment for Popwallet to thrive in. Additionally, being seated around R/GA execs provides opportunities for daily check-ins and catch-ups, forcing us to stay on our toes.

Oh and by the way, did we mention R/GA sent us to Cannes? Separate post on that coming soon.

Thus, we have found the R/GA Accelerator program ranking of “Gold” is overwhelmingly incorrect. This program is Platinum Plus, and we cannot wait to see all that we will have accomplished by program end.

Wes BiggsComment