Mobile Wallets: Taking the World By Storm

It’s no secret that we live in an increasingly global society. From social media to Miss Universe to the World Cup, we are all interconnected. Advancements in technology are no longer separated by location or culture. This truth expands to the world of commerce as well—particularly when it comes to the mobile wallet.

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Ariana Alessandri
The Lock Screen: Marketers’ Most Valuable Real Estate

How many times do you check your smartphone per day? Imagine your lock screen as you take a quick glance at the time or a new text message. A few seconds here or there may not seem like much, but it isn’t long before they add up. On average, we check our phones over 80 times a day. For millennials and Gen Z, that number nearly doubles.

Now imagine what a brand could do with that.

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Ariana Alessandri
How Safe are Contactless Payments?

Imagine you and your friend make a bet. You trade your mobile-wallet enabled smartphone for their credit card to see who can make the most purchases in a single day without getting caught. While you might feel separation anxiety from handing over that precious smartphone, you know your money will be safe. Your friend’s credit card, on the other hand, would be much more secure in their old leather wallet.

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Ariana AlessandriComment