A Deep Dive Into Digital Student IDs
Last month, Popwallet issued a survey to students at Duke University and the University of Alabama to learn more about how mobile wallet IDs are used on college campuses.
The functionality of mobile wallets has recently been expanding, and as of October 2018, Apple rolled out mobile student ID cards at three universities: Duke University, the University of Alabama, and the University of Oklahoma. Since then, three more universities, Temple, Santa Clara, and Johns Hopkins, have implemented their own mobile student ID programs. Last month, Popwallet issued a survey to students at Duke University and the University of Alabama to learn more about how mobile wallet IDs are used on college campuses.
Duke University’s DukeCard and the University of Alabama’s ACT Card can be saved to a mobile device or smart watch. They can be used for access to university buildings and as a form of payment on and off campus. By adding funds to their cards, students are able to pay at participating campus stores, dining halls, laundry machines, health and medical centers, food trucks, printing terminals and more! Covering almost every aspect of campus life, these IDs can even provide a student with entrance to a university sporting event or arts showcase. It is no wonder, universities latched onto the idea of making IDs accessible through a student’s smartphone.
Of the total respondents surveyed, 67% of the Duke and U of A students had added the mobile student ID to their wallet during the school year. 90% of students who added either their DukeCard or ACT Card to their mobile device claimed that they did so because of the added convenience. None of the students said the added security was a primary motivator in keeping their student ID within their phone. Preventing a lost card was however another important factor. A student from Alabama reported that he had lost his physical card multiple times but almost always had his phone. Therefore, even though he did not always use his mobile ID, this option provided him with a rather handy backup.
Mobile wallets are increasingly becoming integrated with everyday life. 75% of the surveyed students already used their mobile wallets for other purposes such as boarding passes or concert tickets. In a retail setting, 36% of students used their mobile wallet to pay for products in store, 18% used it to store coupons, and 3% of students used it for store or brand loyalty cards. As mobile wallet usage increasingly becomes the norm, this 3% and the 18% who stored mobile coupons in their wallet will quickly expand.
The main hindrance reported among the 33% of students that didn’t possess the ID on their mobile devices was that they simply didn’t know how to add it to their mobile wallet. While Apple provides detailed instructions on how to add a student ID card to wallet, many college students did not choose to seek out this information. For this reason, as the Popwallet Mobile Wallet Marketing platform continues to grow, brands alike are striving to educate users on the seamless capabilities of mobile wallets for greater ease of adoption. Whether using a mobile student ID, purchasing groceries with your debit card in Apple Wallet, or getting a deal with your mobile wallet coupon, the functions of your mobile wallet are endless.