Popwallet Partnership Brings Mobile Wallet Innovation to Chicago
Popwallet and its longtime partners, TreSensa and Brand Networks, co-hosted an event in Chicago! Together, they are looking forward to future events highlighting the combined value they can provide for clients in NYC and other markets soon.
Last Thursday, the Popwallet team brought together both clients and partners at one of the most spectacular venues in all of Chicago for an evening of collaboration as well as great food and signature drinks. The event was co-hosted with TreSensa and Brand Networks, both longtime partners of Popwallet. Clients, including Mars and IBM as well as several Chicago agencies, all enjoyed the view of Millennial Park and Lake Michigan from Cindy’s Rooftop high above Michigan Avenue.
The event focused on the combined value these three host companies can bring to clients: from cross channel strategy to engagement of playable ads to the consumer connection and attribution of mobile wallets. The three companies deliver an end to end solution for brands across many categories. Brand Networks develops and executes winning media strategies that deliver clients goals across social, display, video, connected TV, and more. TreSensa playable ads fuse the inherent sight, sound, and touch aspects of mobile engagement with the challenge/reward dynamics of gamification. Lastly, Popwallet is the Mobile Wallet Marketing platform that connects digital engagement to real world activation through both Apple Wallet and Google Pay.
One of the case studies presented Thursday showcased the power of these three companies working together for Mars Pet Care brands, Pedigree and Whiskas. The campaign ran earlier this year in Mexico and featured a customized branded playable game for both of the petcare food lines. The user was rewarded with a coupon for a free sample of either dog or cat food that was redeemable at their retail partner, OXXO. Popwallet’s mobile coupon was able to show redemption rates that were two and a half times higher than the paper version of the same program. The combined value of the playable ad and the drive-to-store coupon delivered both high levels of data and as well as sales lift that exceeded expectations for the program.
The weather cooperated for a great evening as conversation flowed from industry trends and insights to upcoming summer vacation plans. Popwallet and their partners are looking forward to future events highlighting the combined value they can provide for clients in NYC and other markets soon.