Mobile Wallet Generations: Millennials and Gen Z

When was the last time you encountered a teenager or young adult who didn’t own a smartphone? For Millennials and Gen Z, mobile technology is a must. They want the most convenient, modern way to do everything, including shopping and making purchases. And for the mobile wallet, you know what that means…

Read More
Ariana Alessandri
Mobile Wallets: Taking the World By Storm

It’s no secret that we live in an increasingly global society. From social media to Miss Universe to the World Cup, we are all interconnected. Advancements in technology are no longer separated by location or culture. This truth expands to the world of commerce as well—particularly when it comes to the mobile wallet.

Read More
Ariana Alessandri
The Lock Screen: Marketers’ Most Valuable Real Estate

How many times do you check your smartphone per day? Imagine your lock screen as you take a quick glance at the time or a new text message. A few seconds here or there may not seem like much, but it isn’t long before they add up. On average, we check our phones over 80 times a day. For millennials and Gen Z, that number nearly doubles.

Now imagine what a brand could do with that.

Read More
Ariana Alessandri